Weekly Wine News | National wine production fell in the first quarter, Maotai hit another record high

Weekly Wine News | National wine production fell in the first quarter, Maotai hit another record high
◆ The leading performance is good, Guizhou Moutai broke through 1242 yuan, hit a new high in the market and entered April. The wine-making sector dominated by liquor stocks performed well.After the opening on the afternoon of April 22, Guizhou Moutai continued to rise continuously, ending at 13:20, and broke through 1242 yuan in the session, which has reached 1249.5 yuan, a record high, the market value rose to 1.56 trillion.On that day, Guizhou Moutai closed at 1244.5 yuan / share, an increase of 3.71%.In addition, Shanxi Fenjiu once again stood at one hundred yuan, reaching a maximum of 101.14 yuan / share, approaching the previous high.◆ Economic data The first quarter of the country’s alcohol production declined, and alcohol consumption picked up or April 20th, Guizhou and Sichuan provinces released major economic data for the first quarter of 2020.Among them, the added value of Sichuan Baijiu products decreased by nearly 5%, and the added value of beer decreased by nearly 40%.The tobacco and liquor industries in Guizhou Province are growing well.According to the latest data released by the National Bureau of Statistics, in the first quarter of this year, the output of the three major categories of liquor, beer, and wine all showed varying degrees of decline, with a maximum decline of more than 40%.◆ Market Supervision Bozhou Aibaili Beer Co., Ltd. was rectified within a limited time due to suspected environmental protection violations. On April 21, the reporter learned from the official website of the Bozhou City Ecology and Environment Bureau that the bureau issued a notice on the rectification of the pollution discharge within a limited period of time.Due to the failure to install according to regulations, the use of automatic detection equipment and networking with the monitoring equipment of the competent ecological environment department, the failure to set up discharge outlets, etc., it is temporarily impossible to obtain permission to distribute pollution permits.◆ Strategic layout of the gradual “quagmire” of the Tuo brand, Shede Wine Industry overweights the old wine layout The national market has shouted for several years “Restoring the image and layout of the Tuo brand wine” (hereinafter referred to as “Shede Wine Industry”), and finallyOn the data, Tuo brand entered the rising range.On April 24, Shede Wine released its 2019 annual report, showing that the company’s operating income and the net profit attributable to shareholders of listed companies have doubled, of which the net profit growth rate is closer to 50%.In this piece of growth data, Sauna and Yewang noticed that Tuo brand, one of the two core brands of Shede Wine Industry, finally experienced a growth in 2019 after experiencing the contradiction of continuous decline in production and sales.The old wine strategy of the company with the core brands of Shed and Tuo brand as its core is also becoming an attempt of the Shed wine industry to seek more voice in the increasingly competitive Chinese liquor market.◆ Hotspot response Xingli Department Store responded to hoarding Moutai profit: it was a normal loan, and promised to sell liquor according to the contract. Recently, it was reported that Guiyang Xingli Department Store Group Co., Ltd. (hereinafter referred to as “Xingli Department Store”) borrowed “mortgage” Maotai liquor 2.For 300 million US dollars, there is a suspicion of “hoarding goods for profit” or cashing in wine.Xingli Group responded to the weighing through its official WeChat account on April 24. This loan is normal liquidity debt, rather than hoarding goods for profit or cashing in liquor. The group promises to put Moutai liquor on the market at the retail price as agreed in the contract.◆ Legal anti-counterfeiting cases announced by Beijing, two cases involving the sale of Wuliangye, Maotai and other famous wines On April 23, 2020, the Beijing Municipal Market Supervision Bureau announced the top ten typical cases investigated and dealt with by the Beijing market regulatory authorities in 2019, of which twoLiquor sales are involved.Beijing Hongfengju E-Commerce Co., Ltd. is suspected of selling liquor that infringes on the exclusive rights to the registered trademark of “Moutai” liquor.Many brands of liquor sold by Beijing Yikai Trading Co., Ltd. are suspected of infringement, and the products sold are infringements on the exclusive rights of the registered trademarks of “Sky Blue”, “Sea Blue”, “Jiannanchun”, “Wuliangye” and “100-year Luzhou Laojiao”s product.The Market Supervision Bureau has made a commitment to the perspective that there are no fines and administrative penalties for goods received.◆ Live marketing gimmick or the future?Liquor companies live broadcast into marketing “new intersection” Affected by the new coronary pneumonia epidemic, wine companies that once sold only live broadcasts are moving their major publicity activities to the mobile Internet.Especially in April, wine companies have joined the live broadcast army, from large wine companies such as Yanghe to regional brands such as Dong Jiu. Live broadcast seems to have become a window for the wine industry to respond to the new coronary pneumonia epidemic.The direct and convenient way at the end of the period.However, in the view of some people, it has become a communication tool in the Internet era, no matter which intersection it is heading, it can only be the “supporting role” of the wine marketing system.◆ Personnel General Manager Dong Shungang resigned, Jiujiu senior management readjusted Jiuguo Jiu Co., Ltd. (hereinafter referred to as “Jiujiu Jiu”) issued an announcement on April 23 that Dong Shungang applied for resignation as director of the company, general manager and other positions, transferred to ChengThe military exercises the duties of general manager.Jiujiu Jiu said that the company’s board of directors received Dong Shungang’s written resignation report on April 23, because the resignation was due to a change in work.Since then, Dong Shungang has not held any position in alcoholic liquor.But regarding the whereabouts of Dong Shungang, no further information has been disclosed.Sauna, Ye Wang Xu Jingjing Picture Oriental Fortune APP Screenshot Editor Xu Jingjing Proofreader Zhai Yongjun